Maoyingka

Spanish imported wines in China

OBJETIVE / A client determined to bring the best of Spanish culture to China and with the intention of maintaining and showing that idea in his brand. Absolute respect for Chinese culture and traditions.

SOLUTION / Mixing two cultures as different as the Spanish and the Chinese becomes a simple process thanks to wine as an element of connection between them. Under this concept a metamorphosis develops between typical elements of each of the two cultures that articulate the Maoyingka language. The concept is also embodied in the logo, combining typographies of Latin characters with Chinese characters and combining nods to each of the two cultures.

Un cliente decidido a acercar lo mejor de la cultura española a China y con la intencion de mantener y mostrar esa idea en su marca. respeto absoluto por la cultura china y sus tradiciones.

Mezclar dos culturas tan diferentes como la española y la china se convierte en un proceso sencillo gracias al vino como elemento de conexión entre ellas. Bajo ese concepto se desarrolla una metamorfosis entre elementos tipicos de cada una de las dos culturas que articulan el lenguaje Maoyingka. El cocepto se plasma tambien en el logotipo, combinando tipografías de carácteres latinos con chinos y combinando guiños a cada una de las dos culturas.